Redesign of think! Fiber and Protein Oatmeal

Design: The Creative Pack
Location: United States
Project Type: Produced
Client: think!
Product Launch Location: Americas
Packaging Contents: Oatmeal
Packaging Substrate / Materials: White carton
Printing Process: Lithography

‘Eat well, live well, feel great!’ are words to live by according to health conscious brand, think!® (formerly thinkThin). Following a recent redesign to their famous High Protein Bars, we partnered with think!® to update their line of Protein + Fiber Oatmeal Cups and Cartons. The design objective was to integrate their new colorful branding and maximize shelf standout across a range of 4 flavor profiles, 7 SKUs in total:

• Madagascar Vanilla, Almonds, Pecans
• Peanut Butter & Honey
• Farmer’s Market Berry Crumble
• Banana Bread

With an influx of healthful Breakfast Oat brands crowding the shelves as of late, think!® wanted to ensure their Oatmeal Cups and Cartons could visually compete on shelf while also highlighting their product’s premium inclusions. In order to entice customers, each product now features beautiful photography of scattered ingredients next to a bowl of warm, freshly prepared oatmeal, giving a quick read on each flavor profile. Additionally, the hierarchy of product attributes and flow of information were revisited with improved prioritization across all 7 Oatmeal SKUs. By utilizing the think!® color wave horizontally, the Oatmeal range is now visually connected through a band of vibrant colors. Overall, this eye-catching design delivers renewal and vibrancy to an already tasteful and trusted wellness brand.

What’s Unique?
Modern bold, color design with beautiful photography that showcases both the ingredients and oatmeal.