THE CREATIVE PACK DESIGNS LEVAIN BAKERY ECOMMERCE
Cookies by mail. Yep, that’s right! Levain Bakery’s famous 6-ounce cookies can be shipped just about any anywhere in the US. Freshly baked, straight from NYC. Only now, it arrives with a charming new design that compliments the cookie gifting experience.
The Creative Pack worked with the beloved cookie brand to create an eye-catching shipper, printed in Levain Bakery’s signature blue color, is one any Levain cookie lover can recognize a mile away. Wrapped around with a ribbon, as if saying ‘this gift was carefully packed for you.’ Upon opening, you’re greeted with a friendly message, ‘Sharing something truly delicious can change your day. And day by day, it can change the world. Baked with love in NYC.’, as well as the cookie lover’s parade illustration, showcasing a variety of customers who regularly line up for a taste of the bakery’s treats.
Sold in packs of four, the greatest design challenge was creating a structural system sturdy enough to support and protect the heavy product during shipment, but delicate enough to make it feel like a special gift. For cost-effectiveness, a universal insert was designed to fit seamlessly inside the smallest box size, which could also be used for the medium and large boxes, as stack quantities increased. This streamlined the packing process, as Levain wanted to maintain the hand-packed nature of their fulfillment process. The launch of this design allowed people to easily share a little sweetness and joy with loved ones.
CLIENT: Levain Bakery
CREATIVE DIRECTOR: Danielle Beal
DESIGNER TEAM: Paola Ip, Heather Storie & Emma Tung
CATEGORY: Ecommerce, Packaging, Illustration
ILLUSTRATION: Libby Vander Ploeg
PHOTOGRAPHY: Kate Previte