Agency: The Creative Pack LLC
Creative Director: Danielle Beal
Designers: Corey Czer, Paola Ip, Emma Tung
Location: United States
Project Type: Produced
Client: Specialty Cellars
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Lithography, Foil Stamping
Following a brand redesign in 2016, Specialty Cellars reached out to The Creative Pack to design two new wine varietals for Ferrante wine, Chianti Riserva and Sangiovese Toscana. Deeply rooted in Italian heritage, the entire concept centers around the wine’s origin. Not only is the wine masterfully crafted in Tuscany, it is also the birthplace of the founder’s great grandfather, Ferrante.
To enhance the elevated flavor notes within, the wine labels resemble vintage postcards and sketches, featuring a subtle Tuscan vineyard illustration. By receding the image into the background, it appears gently aged, reminding the viewer of a nostalgic, old photograph. On the back label, there is a portrait of Ferrante, which pays homage to the brave individual who paved the way to America for his family. This portraiture visually tells the Ferrante story and adds a distinctive character to the brand.
From the bountiful vineyards of Tuscany, these two wine varieties breathe new life into the Ferrante brand. Tended with special care from harvest to production, the final bottle design wonderfully complements the authentic, artisan experience of Ferrante wine.
“Classic & elegant style wine with a modern edge” – Ferrante Wine
For a touch of luxury, gold foil and embossing methods are introduced for a balance of shine and tactile texture on a smooth paper label. Additionally, the wine capsule and the color band on the front label indicate differentiation amongst the wine varieties.