Game Of Soft Drinks – 野味軟饮

Agency: B&W Graphic Lab
Designer: BEN XU
Designer: WEI HOU
Location: China
Project Type: Concept
Packaging Contents: Sparkling
Packaging Substrate / Materials: Aluminium
Printing Process: Digital printing

We’ve come this far as a species. We have succeeded in explaining the mysteries outside the galaxy and inside the atoms. However, modern society has put us in a unique position: we think we are at the top of the food chain. We are constantly testing the limits of other species, and we are also taking risks associated with the forces of nature.

Game soft drink is an experimental black humor.