AFFINADO

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Design: Ezi Brand Design
Location: Canada
Project Type: Produced
Client: Station 22
Photography: Studio Pub Photo
Product Launch Location: Canada
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

Station 22, an important player in the wine and spirit industry throughout the province of Québec, and now a loyal client at EZI BRAND DESIGN, wanted to add a wine from Argentina to its catalog. Inspired by the world of music to create a quality wine at an affordable price, the treble key seemed to be the perfect symbol to convey this palpable collution between music and wine, a close accord where interwines the creative expression of different craftmen. A simple style and typography, supported by graphic and precise design as well as vibrant colours, these are the elements brought together for an elegant look that would stand out on shelves. Raised varnish was also used to accentuate the elements that make up the label.

Affinado, an expression of the Spanish word “afinado, means to listen and to be in tune. An undeniable parallel between the world of creation and wine. The brand is available in Québec in a 1 liter bottle, Chardonnay for the white and Styrah for the red.