the Labelmaker

Sofia, Bulgaria,

Design: the Labelmaker
Location: United States
Project Type: Produced
Client: Varna Winery
Printer: Daga Printing House
Typography: Bolyar Sans Pro & Aureus Pro by the Fontmaker
Paper: Arconvert
Photo: Jordan Jelev
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing, Screen printing

An Inspiring Thistle Blossom on Blush Wine

Blush by Varna Winery is an exotic rose wine produced from Pinot Noir grapes. The wine has very unique alluring rose color where the name “Blush” came from. This new design is actually a redesign of the old one which was made by me again some 10 years ago. Both are based on same thistle image which looks quite attractive on the label with its vivid colors and selective high build varnish I used on the blossom. It makes the colors even richer and adds very authentic 3D effect.

Unfortunately I couldn’t remember the most interesting thing – what was the story behind this thistle and why we used it on the label. Nevertheless I like it very much as it makes the whole design very different and memorable.

Another interesting approach was adding ‘liquid gold’ effect on the BLUSH heading. Despite the elegant typography I used for this title the liquid gold effect is so precise and detailed that it looks more like a jewelry artwork rather than an embellished heading.

Last but not least – or maybe I should have started with this first – the background of the label material is covered with amazing soft touch laminate which adds extra value to the overall impression of the design. The soft touch laminate is also used on the special Stelvin lux closure of the bottle so when you touch the cap and the label you could get the same feeling for materials.