Whisky REY LOBO

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Design: MABA
Location: Spain
Project Type: Produced
Client: Spirittellers S.L
Product Launch Location: Spain
Packaging Contents: Spirits, Whisky
Packaging Substrate / Materials: Glass, paper, wax, wood
Printing Process: Flexography, Digital printing, Foil stamping

A design that uses light and shade underlines the narrative of this historic whisky distilled in handcrafted copper stills fashioned by artisans from Albayzín and aged patiently in Al- Andalus at 800 metres above sea level under the majestic gaze of the Sierra Nevada.

The storytelling draws upon the legendary history of Ibn Mardaris, considered a King Wolf during the times of Al-Andalus. His reign was an era of palatial feasts, meetings of nobles and intellectuals and bloody battles to defend and add to their kingdom.

During a long reign of light & shadow, joy, culture and lust reigned at great palace parties in this prosperous land, Mursiya. The sealing lacquer in shades of blue silver and gold covers only half the cork, adding to its duality.

What’s Unique?
The label is in two parts, one bright and colourful and the other full of shadows and darkness. Embossed with two metals – silver and gold – highlighting a dichotomous paradox.