Design: Maison Linea
Project Type: Produced
Client: AIRMAIL COCKTAIL
Product Launch Location: Europe
Packaging Substrate / Materials: Glass
AIRMAIL COCKTAIL is an artisanal range of fresh and premixed cocktails to consume at home. Each cocktail is a unique creation, the result of the collaboration of two Cognac-based bartenders. The brand trusted us to create its universe: from its visual identity to the design of its packaging.
These ready-to-drinks play the card of the derision while being subtle. AIRMAIL COCKTAIL diverts the first use of its bottle (originally an infusion bottle) to make it functional. Each bottle has a scale, making it easy to measure cocktails. The packaging is sober: pastel colors, soft shapes, a generous label… With this muffled universe, AIRMAIL COCKTAIL is in line with the slow life philosophy. It wishes to reconnect its consumers around a cocktail experience to be lived at home. The brand regularly renews itself with new cocktails. For the moment, six original recipes are available for sale: Komet, 1828, Josephine, Jumping Ball, King’s Rock and Peach Tea.