Glory Mornin’ Super Vodka

Agency: Pemberton & Whitefoord
Creative Director: Adrian Whitefoord
Location: United Kingdom
Project Type: Produced
Client: Glory Mornin’ Super Vodka
Product Launch Location: United Kingdom
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass, Rubberised Plastic

Pemberton & Whitefoord LLP has created a unique identity and packaging design strategy for a range of premium flavoured vodkas, Glory Mornin’ Super Vodka. The brand helps conjure memories for consumers of fun nights out enjoying music with friends, of “living the moment”. Its identity, created by P&W, exudes positivity, enjoyment and vibrancy.

The vodkas are made from fine white rice and have a wonderfully smooth, fresh aroma. Flavours include Blueberry & Acai, Watermelon & Dragonfruit and Elderflower & Lemondrop as well as the classic Pure & Smooth.

Working closely with the brand’s Managing Director, Marc Aufzug, P&W created the branding and packaging solutions completely from the ground up, designing the glass bottle and soft-touch cap utilising 3D visualisation software and working closely with a bottle manufacturer. The aesthetics were inspired by contemporary Japanese design, with a jamboree of celebratory illustrated iconography (including dancers, music influences and carnival elements), printed directly onto each bottle.

Creatively leading the Glory Mornin’ Super Vodka project was Adrian Whitefoord, the company’s co-founder. Adrian comments: “Frankly, the project was a dream job. Marc had a clear vision for the range and our team successfully generated physical packaging and a creative aesthetic solution that, combined, provides a real point of di�fference from other vodka products on the market. The trailblazing strategy we have produced successfully communicates the brand’s celebratory personality. With 58% of consumers enjoying experimenting with new and di�fferent spirit flavours, and a strong environmental conscious (one tree planted for every bottle sold), purchasing Glory Mornin’ is a no-brainer for consumers.”

Marc remarked: “I’m delighted with P&W’s hard work and ecstatic with the final result. The premium, vibrant aesthetics of the packaging will help us achieve our commercial objectives for the new brand- standing out on the digital shelf as well as in classic spirits retail!”

Pemberton & Whitefoord LLP is a London-based design consultancy that specialise in brand development and creation via all consumer touch-points. The company use over 30 years of experience to ensure that you optimise your brand communication channels; packaging design, NPD, corporate identity, guidelines, in-store theatre, POS, web design and advertising campaigns.