Design: Akim Melnik Design Studio
Project Type: Produced
Client: TYUMEN NUT COMPANY
Product Launch Location: Russia
Packaging Contents: Nuts and croutons
Packaging Substrate / Materials: Plastic container
Printing Process: Flexography
Baguette and rye croutons, pistachios and peanuts in crispy glaze with various flavors are a traditional beer snack. The name VMESTE VKUSNEE – calls for tasting and sounds like a proven and confident statement. Created for a male audience, the brand, like the label design style, as a whole, clearly conveys the essence of the product.
The prevailing black color of textured surfaces creates a masculine, brutal mood of the beer bar. Large and clear images of cheese, shashlik, garlic with wasabi, boiled crayfish with red caviar, jellied meat, shashlik, chicken, salmon, bacon and hunting sausages contribute to the identification of taste, which makes the choice of the buyer convenient and quick. Simple, clear, understandable and confident – the main tasks and evaluation criteria are in the client’s brief!