Caroline Rubik

Köln, Deutschland

Design: Caroline Rubik
Photographer: Samia Rachel
Location: Germany
Project Type: Produced
Client: SOS Foods
Product Launch Location: Germany
Packaging Contents: Spices
Packaging Substrate / Materials: Sustainable Pouch, Paper, Grasspaper
Printing Process: Digital Printing

SOS Foods is more than just an online store for spices. Their concept: fair prices to producers and the generation of donations that flow directly into social projects in the regions of origin.

Natural products, personal contact with fair conditions, sustainable packaging solutions and a transparent publication of donations – with this mission, the two founders, Felix and Rami, want to raise awareness about the grievances in the food industry and re-establish fair trade. In addition, with each product sale 20% of the turnover flows into social projects of the region of origin, in order to help directly on site and support the people. The project starts with 8 spices from syria.

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What’s Unique?
We have incorporated many small details into the packaging. To visually support the idea of transparency, all important information such as origin, processing and taste of the spice is communicated in tabular form. The small diamond also shows the percentage of the donation. The gentle color gradient of the product range, the fine hand-drawn spice illustrations, the design of the diamond pattern, the hidden message in the bottom of the bag – all this rounds off the appearance for SOS Foods.