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Design: Luís Camacho
Location: Portugal
Project Type: Produced
Client: MukGo
Product Launch Location: Global
Packaging Contents: Baby Bottle Holder
Packaging Substrate / Materials: Paperboard
Printing Process: Digital Printing

MukGo reached out to me with the task of creating an affordable to print, and easy to assemble packaging for their baby bottle holder. Although initially targeting online marketplaces, the client also wanted the packaging to work on retail locations. The main graphic design objectives were to create a new wordmark logo, and signal to the consumer that baby bottles of different sizes will work.

My recommendation for the physical shape of the packaging was a sleeve. This would be easy to print, and require minimal work to assemble. To give it more flair, and be visually engaging, some elements would poke out of the main shape. To improve its retail compatibility, a peg hole was going to be included.

The logo wordmark was based on a rounded typeface, with custom kerning. A photo composition, with four different baby bottles, clearly shows that any shapes will work with the product. The overall aesthetic was minimalistic, matching the brand website, and keeping printing costs in check.