Design: PG Brand Reforming Company
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Toilet paper
Packaging Substrate / Materials: Paper
Task: to develop a packaging design for bamboo toilet paper.
Decision: BambuYu is a bold brand that speaks to a global environmental challenge – deforestation. Also, bamboo toilet paper is a rather unusual product that can attract consumers with its specifics. Therefore, a striking design is the most suitable solution to once again emphasize the feature of the product and draw the consumer’s attention to it.
The design used rich colors and contrasting combinations. The choice of colors was made in favor of trendy shades that attract attention with their originality in this category. The design is based on a pattern. It was made predominantly with sharp, even shapes, which create a more decisive and solid character for the brand.
So the bright design gave the brand courage, emotionality and at the same time modernity, and the very specificity of the product – awareness and involvement in global problems and problems of consumers.