Aveiro, Lisbon, New York, Napa Valley

Location: Portugal
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Bottle, Paper, WoodBox
Printing Process: Offset Printing, Digital Printing, Foil Stamping

Producing wine is an art, as well respecting the heritage and culture of fishing cod in the earlies 60’s.

DORY is a typical portuguese small wood boat , used by brave fisherman’s leaving the mother boat, and dive into the vast Unknown North Ataltic Sea, facing huge fog days….without knowing they ever could come back.

The rebranding of DORY, is an honor to all those brave man, as well to the ALVES family, their past and present, which is allways related to the codfish business with their brand RIBERALVES.

M&A CREATIVE AGENCY developed a 360º communication campagin, On & and Offline, finishing with a spectacular launching event, gathering wine critics, customers across 4 continents and a very special participation of a well known Brasilian sommelier Cecília Aldaz.

This project was the result of a vast and deep study of the cultural heritage and life of the codfisheman’s. Each detail is the sum of a real history and tradition. The number 37 boat, and is part of the ADEGA MAE patrimony aand many people visit the cellar to see it.

As we say: Navigate a DORY as was an Art, just like this Wine.