Derrick Lin


Agency: MK+2
Art Director: José Pablo Domínguez
Creative Director: Andrés Domínguez
Head of Design: Abelardo Cervantes
Photo & Design: Sarahí Herrera
Location: Mexico
Project Type: Produced
Client: ¡HipHip!
Product Launch Location: Mexico
Packaging Contents: Coffee
Packaging Substrate / Materials: Pouch Bags
Printing Process: Print and Stickers

¡Hip Hip! is a specialty coffee brand, which means that it is a gourmet coffee. Each of the steps in the production process has been considered and chosen to ensure its quality. At the same time, being such a meticulous procedure, it is possible to give an incomparable flavor resulting in a comprehensive and unique experience. Hip Hip! was born with the philosophy that everyone can enjoy a great coffee.

It is an inclusive, friendly brand that explains things in a simple and easy-to-understand way. Defeating the idea that only experts can afford to enjoy specialty coffee. The brand is full of characters intended to connect with younger markets.