Agency: MAISON D’IDÉE
Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Produced
Client: ST. NICOLAUS a.s
Product Launch Location: Global
Packaging Contents: spirits, alcohol
Packaging Substrate / Materials: glass, metallic label
Printing Process: offset
Our task was to sensitively build on the existing packaging design, but at the same time shift it into a form that would best correspond with the established position of this product line on the market. It was a comprehensive solution to the whole issue of packaging. We were faced with the challenge of a diverse range of products that needed a new label design, in a variety of sizes.
We created several graphic designs in which original illustrations play a crucial role. These depicted either the typical raw material that goes into the product or referred to the places and symbols with which these traditional products are associated.