Marbella Gum

Design: Esraa Alaa Bayoumi
Location: Egypt
Project Type: Student Project
School: Applied Arts Helwan University (Advertising Department)
Tutor: Dr Nagwa El Adwy
Packaging Contents: Gums and Suckers (lollipop)
Packaging Substrate / Materials: Paper and Cardboard
Printing Process: Digital printing

Marbella Gum Products are local Egyptian Products so, I got inspired from my Ancient Egyptian Civilization. I tried to Re-new the shape and The form of some ancient Egyptian icons and make it much more modern to match our modern era so, I have chosen the pop art style and Cubism style to make the illustrations more attractive and catchy which make you feel happier when you buy these Funny products.

These Ancient Egyptian illustrations are Horus eyes and the background inspired from Hieroglyphic writing to create these catchy illustrated Characters.

What’s Unique?
The Packaging is based on Ancient Egyptian Civilization mixed with Pop Art style to create fresh colorful design on each flavor and on each Box.