MOONitch – Halloween packaging

Maria Carlos Cardeiro


Design: Maria Carlos Cardeiro
Location: Portugal
Project Type: Concept
Packaging Contents: Solution with applicator for parasites / Bath and beauty
Packaging Substrate / Materials: Cardboard
Printing Process: Offset printing

Full moon and feeling itchy? Run wild and free with MOONitch and stay protected for 30 days. Kills damn fleas, ticks, chewing lice and It also repels mosquitoes.

*Available worldwide, even in the deepest world.

Design is for #everyone, including werewolves, vampires, witches and ghosts. Halloween is the perfect season to embrace fictional design and have fun creating this type of product.

The Logo design has a simple construction and it splits the name in two (Caps lock vs Lower case), it also reveals a full moon and a new moon phase, since it’s a product made for Werewolves. The illustration reminds us of an old engraving, and it was inspired by the main character of “Teen Wolf”, a movie from the 80’s staring Michael J.Fox. The package glows in the dark which emphasises the white circle that becomes the moon. The color palette with no doubt reassembles the dark night and Halloween itself.