O’airy Anti Air Pollution Supplement With AR

Agency: Deeez.co
Packaging Designer, Illustrator: Yekta Jebelli
Packaging Designer, Art Director: Seyyed Mostafa Seyyed Ebrahimi
Creative Director: Yekta Jebelli
Augmented Reality: Alireza Tabasi
Motion Designer: Mohamad Ardeshiri
Location: Iran
Project Type: Produced
Client: Pedorifamp Co.
Product Launch Location: Americas
Packaging Contents: Supplement
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Offset Printing

People in cities across the world such as Beijing, New York, New Delhi, Jaipur, and Tehran are all affected by air pollution. O’air is a brand that has produced the most reliable air pollution supplement formula for the first time.

This product is in the form of capsules within capsules. The contents of the transparent outer capsule are in liquid form, and the contents of the inner capsules are in the form of white pellets. The basic idea of the packaging shape was taken from the combination of the capsule form and the high rises of crowded cities. It was eventually implemented as a city inside the capsule.

AR technology was added to this project. After scanning the QR code and installing the app, the design on the packaging can be seen in 3D form. Shaking the packaging causes the liquid inside the 3D capsules to move as well.

In other words, the special nature of this packaging is due to the special nature of the supplement. It reminds consumers of the uniqueness of the formula and the fact that it is unlike the uniform packaging of other supplements. In a way, it engages the consumer with this entertaining aspect.

Another reason for adding this feature to the packaging is to intensify the performance fo the supplement because after scanning the image and observing the shaking of the water and cleanliness of the city, a feeling will arise for the consumer which causes them to become more aware of the effects of this supplement on themselves.