Old Coffee

Design: Victor Tognollo
Location: Brazil
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Aluminium, Paper
Printing Process: Digital Printing

A passion that turned into a project. Old Coffee is a coffee that pays homage to Brazil’s coffee tradition. The packaging, rich in details, was developed with lettering, calligraphy and illustrations that permeate the coffee world.

With a history of over 300 years in the national territory and responsible for thousands of direct and indirect jobs, the packaging and labeling of a product should do justice to the affection and care with planting, roasting and distribution. This is my tribute to all Brazilian coffee producers.

What’s Unique?
Rich in details, every part of the label tell a history from the farm to the history of coffee in the world. Its was designed to fit the colonial period in Brazil.