Art director & graphic designer: Seyed Sajad Izadi
Illustration: Asad Faghihi
Photographer: Mohammad Metri
Project Type: Produced
Client: Hosseini Brothers
Product Launch Location: Global
Packaging Contents: Nuts, Dried Fruits & saffron
Packaging Substrate / Materials: Pulp Paper
Printing Process: Offset printing
In the new age that we live in competition for sales, branding, and more effective communication with the audience has reached its peak. The majority of brands have come to the conclusion that by creating diversion they can create more chances for themselves in this competition. One of the most effective factors of a competitor could be the packaging which is both attractive to the audience and able to display the product’s capability correctly.
This project was faced with a product that had a background in graphic and structural identity and we were limited to using the same structure as before. A product that had deteriorated in the sales process and was not sufficiently acceptable to the audience, this product uses expensive and high quality raw materials and its packaging should have shown this matter.This box was fifty centimeters in size and it could hold six smaller boxes and at the same time, it should make it possible to sell smaller boxes.
The solution we came up with based on the brand background was to use original Iranian art to create an image that contains all six boxes so that each had a separate independent identity and when placed inside the box, like a pattern or puzzle, they provide a more complete picture.
We drew a circular image with the sky around it and a number of angels are collecting the contents of the box, There are also streams and trees that play a key role in crop production.