Rainvit’s Vitamin Effervescent Tablets

Rainvit’s Effervescent Tablets is a mass product from Baran Salamat Company that’s been in this field for over many years, their product has great quality but their design direction wasn’t an eye-opener on the shelf, so they reached us and asked us to make re-brand for their products.

We started with effervescent tablets and given our previous knowledge in this field and designing for other companies in the same field we knew from the start that the color and whiteness of the bottle is an important factor for increasingly crowded pharmacy shelves. When customer bring us their previous product design we could see their mistakes and how it represented their company and product poorly, first of all, was their logotype and second was their choice of the metalized printing method, we designed a new and modern logotype for the brand and suggested in mold printing (IML) method for the bottle so there be no error in labeling process that can hurt a premium feeling look, so after weeks of meeting and market research and design directions we came up with this design to be different in the base design process with other products in the market and yet so colorful and eye-catching in the shelf so it can attract customers.

For this kind of competitive market, we always make mockups and ask a research group to rate and write their feeling for the product and after comparing notes of our research group results we knew we hit something good, and result checked all of our required boxes for a successful product in the shelf. the marketing research is yet to come later this year, but we are pretty certain it will be good.