Picnik

PICNIK
“What can we say, we love that the people around us are happy and welcome. We are real food for cool people.”
Real food for cool people. PICNIK is a picnic-themed cafe that specializes in do-it-yourself picnic orders to accompany organic, fresh, daily-prepared food. Bright and inviting colors were used to better serve the young and adventurous population of the city. Offering a different place to the modern world. A fun and out-of-the-ordinary place–inspired logo, which combines organic and geometric elements.

This branding project consisted of the logo design and all the brand support pieces. Based on sustainability and well-being, we developed the brand to look as sophisticated as it is healthy.
From typography to design, the brand communicates its core values ​​with clarity and simplicity, making it the go-to choice. A fun and out-of-the-ordinary place–inspired logo, which combines organic and geometric elements. Branded collections have embraced minimalism, reflecting the company’s minimalist, no-waste mindset.

PICNIK ®
by oie\design creative studio

Branding: oie\design

Styling & Art Direction: Marina Hauers

Services: Brand Identity & Packaging