Kakao

Colombia has several regions that are ideal for growing superior quality cocoa, Kakao was born as a local venture to take advantage of this chocolate and blend it with local ingredients that offer a wealth of distinctive flavours and a special experience for chocolate lovers who are interested in the product through social networks and digital sales platforms.  The packaging design was therefore made to position the chocolate as a artisan collection of eye-catching products that consumers will want to try one by one. The packaging is solved with a label with detailed information about the origen and specific characteristics and presented as an infographic. As a final touch, a series of patterns were generated to represent Colombianness through geometries that evoke native fabrics in very vibrant colours.