Perle

CASE
A can is a cutting-edge trend in sparkling wine packages. And it is quite a practical way of storage and individual consumption of the product.

AIM
We had an aim to design a new brand of sparkling wine packed in a can including positioning, naming and design. It was extremely important to transfer the style and esthetics of sparkling wine label design to a new form and to avoid possible confusion with beer or energy drinks.

SOLUTION
Taking into account joyfulness of sparkling wines and the culture of its consumption mostly in bars, nightclubs and parties, the key motive of a new design is a baloon and bubble pattern that becomes an allusion to the dancefloor disco-balls and endless bubbles of sparkling wine that flows like water on parties.

A frivolous cheerful pattern is balanced by a strict rhombus, typical for classic sparkling wines. This achieves the perfect balance, symbolizing the fun nature of the product and uncompromising quality. The new line was called Perle, that is pearl and is represented by three SKU- classic brut, brut rose, and white semi-sweet.