Dove/Galaxy smooth chocolate rebrand

Elmwood London unfolds a new brand identity for the silkiest and smoothest chocolate we know, Dove/Galaxy.

Focused on reaffirming the indulgence credentials of the brand while harmonising the brand globally, the redesign is an invitation to all ‘pleasure-seekers’ to enjoy the silky-smooth chocolate unapologetically. Elmwood developed a new design system that leverages a fixed set of iconic assets every market understands and that all consumers can instantly recognise. Yet, this redesign still accommodates for growth and future creations.

A more distinctive ‘chocolate flow device’ overlaid with expressive silk adds a spark of vibrancy and makes flavours easier to find. The white backdrop contrasts the new assets, including a hand-crafted script word marque. A range of vibrantly coloured silks expresses the portfolio’s diversity and heroes each flavour story for endless future innovations. With this design focused on flow, silkiness, layers and contrasts, Dove/Galaxy inspires a sense of pride and shameless indulgence in the smoothest way possible.