Fudd

London, UK

Today rocks is a new-age product that requires new-age branding techniques to get across to people; a strategy that could make the brand
stand out while also catering to what people like to see.

What makes Today Rocks different from the ordinary supplements on the market? Today Rocks supplements are made according to a patented liposomal technique that guarantees optimal and improved absorption into the bloodstream. This means that when compared to traditional capsules, these supplements can deliver 8 to 20 times more vitamins and nutrients.

With many debating the real deal about supplements and their benefits, Today Rocks becomes a breath of fresh air with its advanced absorption technology.

Keeping this in mind, Fudd wanted to create packaging that invites buyers to understand and utilize this coming-of-age product. As Today Rocks redefined what supplements do, we decided to redefine how supplements should be packaged. Gone are the days of vitamin vials looking like something out of dullsville.

With eye-catchy illustrations and colours, we aimed for an urban-chic design for the packaging, enabling our target audience to resonate with the brand easily. The unique character designs on each product sachets sets the products apart while also adding to the vogue outlook on the packaging.

Each character is curated with a unique style and persona to celebrate and embody the diversity around us. The easy-to-use zip-lock pouches are labeled with all the necessary information for the buyer ensuring transparency for the customers on what goes into their bodies.

 

omgsogd omgsogd