Mezcal Alerón – Special Edition

Marco Barba

Mezcal Alerón is a brand created by some of the biggest YouTubers in México and I really enjoy their content, passion and how they do what they do, so I decided to create a new bottle proposal based on the general concept of the Alerón brand, a mezcal with a fresh, jovial essence and above all that represents its creators. This design was developed taking noteworthy elements of it and the place where the plantation is held, its process and everything it represents. The waves marked on the bottle represent the air in the agave fields (that is directly relacionated with the name of this spirit), the grooves that are generated in the water when a drop falls and also in the agave fields of the mezcal. This proposal reinforces the brand and the message on it.