La Neverita – Bad Bunny x Adidas

We realized that Benito needed his Neverita… 🐰 So we decided to create one inspired by the new Last Forum sneakers as it´s premium packaging… La Neverita by Bad Bunny x Adidas is a design proposal inspired by the song “La Neverita” by Bad Bunny and his collaboration of the new Adidas Forum sneakers. A concept that landed on a product designed to function as a shoe packaging, but also to be used as a cooler. The design is thought of the “Eternal summer”, as the singer’s latest album says, so this cooler has integrated speakers, a bottle opener and enough space to keep 12 cans of drinks cool. In the song the phrase “I put my heart in the fridge” is mentioned, so we consider it extremely important to add the heart that characterizes it inside it. This is how we imagine the collab between Bad Bunny and Adidas “La Neverita” version would look like   ❤️

Project carried out in collaboration with: Frank Moreno and the endor academy team #badbunny #neveritabadbunny #badbunnypr #lastforum #badbunnyadidas #neverita