We realized that Benito needed his Neverita… 馃惏

So we decided to create one inspired by the new Last Forum sneakers as it麓s premium packaging…

La Neverita by Bad Bunny x Adidas is a design proposal inspired by the song “La Neverita” by Bad Bunny and his collaboration of the new Adidas Forum sneakers.

A concept that landed on a product designed to function as a shoe packaging, but also to be used as a cooler. The design is thought of the “Eternal summer”, as the singer’s latest album says, so this cooler has integrated speakers, a bottle opener and enough space to keep 12 cans of drinks cool.

In the song the phrase “I put my heart in the fridge” is mentioned, so we consider it extremely important to add the heart that characterizes it inside it.

This is how we imagine the collab between Bad Bunny and Adidas “La Neverita” version would look like 聽 鉂わ笍

Project carried out in collaboration with:
Frank Moreno and the endor academy team

#badbunny #neveritabadbunny #badbunnypr #lastforum #badbunnyadidas #neverita

 

Marco Barba

Credits:
Idustrial Design: Marco Barba
Marketing: Frank Moreno
Video: Nelson Matu
Video: Edgar Solorzano
Marketing: Ana Novelo
Marketing: Carolina Flores
Marketing: Alcira Miguel
Client:
Bad Bunny x Adidas