Agua de Calzón – Topo Chico x Bumble

We made the water of calzón (underwear) by topo chico x bumble, thinking that February is a month with a lot of concept to show what we do.

In this case we designed the bottle and since we wanted to express it in a funny way and not fall into the obvious of the month we did a brainstorming and came up with a Mexican saying that when someone is very much in love they say they gave him ‘agua de calzón’.

Since we are fans of collaborations, we decided to explore brands that could collaborate for this madness…. And we chose Bumble for being the favorite date app of many and Topochico for its recent popularity and for sharing the yellow color with bumble.

So after a fun process of conceptualization and design. We came up with this result.