Redesign of the trademark and a series of packaging products of one of Russia’s largest producers of hard and processed cheeses, the company “Azbuka cyra”. The taste fillers of the product depicted on the packages in four signal colors are favorably emphasized by a white background color. Graphic illustrations located under the image of fillers emphasize their theme and give the design an atmospheric informativeness. The design relies on minimalism, which made it possible to graphically clearly highlight the taste of each type of cheese.