Cheese kids

Development of packaging for processed cheese in sticks. The target audience is children, so for the packaging we developed characters that evoke a sense of delight and tenderness and attract the attention of not only children, but adults as well. The shell is made of embossed cardboard, which makes it tactilely attractive. On the back of the package there is a labyrinth. This way the consumer will keep the package for a longer period of time for the child to play. This project was specially designed for X5 Group. There are plans to expand the children’s line in the future.