Cocosoul Jams

Jam was always the quintessential childhood food. But as the years passed, it slowly earned negative points for being ‘full of preservatives’, ‘full of sugar’, ‘artificial colours’ etc. From being a breakfast table staple, it went off the shopping list completely. With Cocosoul Jam, the challenge was to negate all that and bring back this item back on the breakfast table…this time as an essential superfood rich version.

The brief was simple. Make Cocosoul coconut jam a must have on the breakfast table. Bring out its uniqueness through a premium design language and make the flavours the hero.

As this is an ecom forward brand, we kept the text large yet aesthetically pleasing. Variants were brought forth with minimal ingredient shot and large text. Label was kept transparent to keep the product premiumness intact. Logo foiling was done to enhance the aesthetics.

The result? In a sea of jam labels that burst with predictable colours and ingredient shots, our product stood out with its clean minimalism and premium aesthetics.