Skin Vitamin C Serum

The sexy new Vitamin C serum that does not discriminate between skin types. The brief was to design an ecom forward packaging, that stands out amidst the clutter. Minimal yet gorgeous, the design is aimed at drawing the eye immediately while stressing on the premium codes. We chose a nude colour label to stand out strongly in contrast against the dark glass body. Minimal plain nude base represents a blemish free, smooth skin that doesnt ask for makeup.

The neon C is a loud call out for the chief ingredient while the minimal text below gives a base and an information pyramid to the eye. Overall a design not meant to shout for attention yet call out clearly to the discerning eye.