Faces Canada Primers

With summers getting hotter and more humid, keeping the makeup on is becoming more and more of a challenge. The brand therefore wanted to launch a set of primers, light to the touch but firm on its job. The idea was to create a premium design that begs to be picked up once seen. We played with the ingredients as b/g graphics but kept them subtle as this was not necessarily a  ‘natural/vegan’ product. The branding stands strong on top while the product type enjoys its own spot in a pink backdrop. Minimalism, here we come.