Happy Belly Soups and Meals

To fight the epidemic of ultra-processed foods that contribute to obesity, the brand came up with the concept of lean meals in a tub and bowl. From soups to grains, vegan to non-vegetarian, the range would provide healthy food options that don’t compromise on taste. The brief was simple, make the packaging call out its meal type and ingredients.

We added a line to that brief. “Make it pick-me-up-now worthy”.

The design language came about the moment the font selection happened. These are unprocessed, non-complex meals. Why not let a simple design carry that concept through and through! Simple fontface. Base colours that reflect the core ingredients themselves. And chunky ingredient visuals added to the appeal of tasty, healthy meals with real vegetables/grains. Simple food, uncomplicated packaging design…delivered!