Coconut Cream for Gravy Packaging

The brief was to design a delicious-looking coconut cream packaging that begs to be picked up from the shelf. The ask was for a clean design, devoid of any additional elements so as to keep the focus squarely on the product. We chose a stoneware bowl to indicate authentic, natural ingredients. And since Thai curries are the most natural pick for coconut cream recipes, we chose a gravy that brings water to the mouth upon seeing it. The idea was to make a design that brings alive the recipe it will most commonly be used for. The colour palette only complimented the idea of that taste.