Millet Wine–Chinese Traditional Wine with Collectible Value and International Competitiveness

Millet wine also named Shaoxing wine is a symbol of China. The art of millet winemaking started from Shaoxing, Zhejiang province, China. It honored a long history dating back more than 2,000 years to the Spring and Autumn period (Pre-Qin period). And the brand Guyuelongshan is one of the most outstanding companies of millet winemaking.

For packaging transformation, Guyuelongshan turned to us–Pica Strategic Packaging. We formed a new structure for Guyuelongshan’s wine bottle to arrange information, comments, and images orderly. If you look at it as a whole, you would find it is precise and seems like Lantingji Xu (the most famous article and calligraphy in China).

For box design, we take the texture of Wupeng boat (a local boat style with Shaoxing characteristics) as decorations of wine’s box. This texture with simple linear type looks like ripples showing the high-quality of Guyuelongshan’s water (the most important raw material for millet wine) and the characteristics of place of origin.