Packaging Design: 10 ways of using images in your project


Graphic design is an integral part of the packaging, as it’s responsible for stimulating awareness and recognition. By applying design principles such as images, color, and typography, a graphic designer can create packaging that is not only aesthetically appealing but also conveys the benefits of a product and creates a unique personality. Moreover, by incorporating elements such as brand recognition, designers can ensure that the packaging has maximum appeal to consumers.

Images and photographs often play a key role in conveying characters with greater detail and realism than words could ever achieve. Furthermore, images are considered to be a universal language, so even those who are illiterate can understand them. Images hold immense power in graphic design, as they are able to evoke immediate understanding and insight from anyone who views them. In short, graphics can make or break a product’s success – it all depends on the designer and their understanding of how best to present the product.

WAUW! by Snask

The eye-catching graphics on the packaging are designed to make the product stand out from the crowd. From vibrant colors and intricate designs to clever illustrations and captivating packaging stock images, each label is an invitation for customers to explore further. Whether it’s a box of chocolates, a cup of ice cream or a can of soda, the packaging tells a story of where the product comes from, how it’s made, and why it should be chosen over other products. With just a glance, customers can discover what makes this product special, learn more about its ingredients and nutritional value, and get inspired to give it a try. When you see the stunning visuals on food and beverage packaging, you know that someone has taken the time to craft something special – something worth trying.

24 Photos of Ice Cream Scoops by Packreate

The important elements in packaging design
Packaging graphics are an essential part of marketing a product, as they help to draw customers in from the shelves and deliver vital information about each item. Combining text elements with imagery and color, packaging graphics consist of two key aspects: what is on the packaging tells the customer about the product, while the aesthetics bring imagination into reality and create an emotional response.

Text elements should be clear, concise and inviting; whether it’s describing the product, sharing special offers or highlighting the ingredients, fonts, sizes and positioning of the text should all be carefully considered. Images must also be carefully chosen – they need to be relevant to the product and evoke interest while being easy to understand. A good image needs to evoke emotion, inform the appearance and attract attention. Color also plays a crucial role; different colors have different meanings depending on context – pink often represents femininity, blue masculinity, white cleanliness and red can mean danger or stop signs.

By considering all three aspects, a packaging graphic that is informative, attractive and emotionally resonant can be created – something that will ensure the product stands out from the crowd and catches the eye of shoppers.

Making the difference: Powerful Images

When it comes to packaging design, images can make all the difference. Whether you’re selling a product or introducing an audience to a new brand, visuals are key to communicating information in a quick, clear and memorable way. But how do you go beyond just slapping a logo onto a package? What types of images really draw in consumers and impart meaning to their experience?

Let’s take a look at 10 ways images can be used on packaging design to truly bring your product to life:

  1. Lone Product: Sometimes the most powerful image is simply that of the product itself. Whether it’s a video game console or a bottle of shampoo, this type of image gives customers an immediate understanding of what they’re buying.
  2. Benefits of the Product: Sure, it’s great to show off the physical form of your product, but don’t forget about the advantages! Ideally, try to use an image that conveys both – for example, a picture of someone using the product with a big smile on their face.
  3. People using the Product: Images of people actually using the product will provide more insight into its tangible benefits. That way, customers can already imagine themselves doing the same with your product when they have it in their hands.
  4. Emotional Appeal: When making a purchase, we often make decisions based on emotion rather than logic. An emotionally-charged image can help evoke these feelings and drive customers to buy.
  5. End Result of Products’ Utilization: It’s always helpful to show potential customers the end goal they could reach if they use your product – think before-and-after photos or glowing customer reviews.
  6. Brand Personality: If you want to foster deeper relationships with customers and establish true loyalty, you should consider investing in imagery that has personality and shows off your brand values.
  7. Product Names, Trademarks Or Brand Name: For those who don’t know your brand yet, including the name and trademarks on any packaging should help them identify it more quickly.
  8. Mascot Of Presenter: Not every company has its own mascot, but if you do have one then put it to good use by letting it interact with the products! This helps customers create an emotional connection with your brand and build relationships with it.
  9. Famous People As Presenter: With celebrity endorsement being so popular today, why not take advantage of it? Leverage the star power of superstar athletes, influencers or other famous personalities to act as ambassadors for your brand.
  10. Decorative Pattern On The Packaging: If all else fails, you can always resort to decorative patterns and texture elements to give your packages some extra pizzazz. This type of visual is particularly useful in certain industries such as fashion and cosmetics.

As you can see, there are many creative ways to utilize images in packaging design – but best of all, experimentation and customization are key! Test out different approaches until you find the right combination that works for your brand and resonates with your audience.


When it comes to packaging design, there’s no denying that images are a powerful and versatile tool. From food to beverages, photos can be used to illustrate what the product is and even appeal to the viewer’s emotions. Photos also offer the advantage of producing quick results in an affordable and reliable manner. But it can be argued that not all products need to use images on their packaging to attract customers.

9 Milk pours, droplet stock images by Packreate

Take, for example, milk. In some cases, the brand or type of milk alone is enough to grab the attention of consumers. Also, some creative designs don’t involve any imagery, such as using striking colors or unique fonts instead. So when considering packaging design, it’s important to weigh up which approach best suits the product in question.

This raises interesting questions for future exploration. What other products could do without images on their packaging but still be successful? What elements would make them attractive? This could potentially open a whole new world of exciting opportunities for design innovations.