Tarantula Hill Brewing Co.

Studio Ethur Ethur is a nimble, brand building design agency partnering with innovative brands in consumer packaged goods, food, beverage and lifestyle markets. Our creative team is made up of thoughtful designers, dreamers, and that couples intent with strategic project management. Located on the Central Coast of California in historic downtown San Luis Obispo.

Thousand Oaks had been missing out on the craft brewery explosion, until Tarantula Hill Brewing Co. arrived. A 22,000 sq. ft. facility brought the people of Thousand Oaks a complete in-house craft brewery offering wood fired pizza, artisan ice cream, and fine house roasted coffee. Each of these brands needed an identity system, allowing each to be representative on its own, but come together & be recognized as one brand.

Studio Ethur Ethur began working on this project one year before the doors opened to develop the brand, packaging, apparel, digital, & all print collateral to have a go-to-market brand package. Identity marks, brand voice, and digital strategy were all built to create an authentic, true to the source ethos that the community of Thousand Oaks could enjoy for years to come. Packaging strategy was derived from identity system, where we created a unique illustration system that is interchangeable between SKU’s, all while being quite “logo heavy” to keep the branding prominent on the shelves at retail locations. The brand has expanded into many varieties of craft brewing, and this system has proven to hold up to its original intention.