Balaji Wafers – Banana Wafers Packaging Redesign:
Redesigning the packaging of Balaji’s popular banana wafers in its two variants, Mari and Masala was undertaken to give the brand a fresh, modern, and youthful look. The solution was to create a new design that would effectively communicate the brand’s essence and appeal to its target consumers. The redesign cantered on a minimal but clear vertical stack of wafers, arranged in a unique way that makes the product stand out on the shelf. To further enhance the design, the respective ingredients of each variant were included, to highlight the natural goodness of the wafers.
The Mari variant features a black and yellow colour scheme that exudes a fresh vibe. The Masala variant, on the other hand, features an orange and yellow colour scheme that reflects its spicy flavour. The typography is playful yet bold, to convey the boldness of its flavours.
Overall, the redesign of Balaji’s banana wafers packaging has resulted in a unique and eye-catching design that effectively communicates the brand’s essence while incorporating the brand colour yellow. The new design will undoubtedly appeal to its audience and help the brand stay relevant in the competitive snack market.
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