KIX

Introducing the “KIXTERS” – an enchanting ensemble of adorable monsters that breathe life into the packaging of KIX snacks. With their playful antics and endearing personalities, these lovable characters elevate the brand’s packaging, captivating the hearts of both children and adults alike.

Each Kixter brings its own unique charm to the packaging, making it stand out in a highly competitive and cluttered marketplace, leaving a lasting impression on consumers. Whether it’s the red monster juggling cheese balls or the green monster blissfully munching on corn puff curls, every member of the puffy family adds a touch of whimsy and joy to the snack experience.

By relating these actions to familiar childhood moments, such as savoring mouthfuls of snacks or engaging in imaginative play, the packaging resonates with our target audience of kids and ignites their creativity. Moreover, the playful interactions between the Kixters, like the mischievous “boo” from the red monster or the use of puff rings for ninja throws or as unconventional bike tires not only boosts creativity but also encourages children to think outside the box, turning snack time into a platform for learning and exploration.

Incorporating these relatable experiences and whimsical gestures into the packaging design not only enhances its visual appeal but also fosters a deeper connection with consumers, turning KIX snacks into more than just a product but a cherished part of their childhood memories.