V Chotejne 765/15, 102 00 Prague Hostivar, Czech Republic

Penna, meaning feather in Latin, wanted us to transform the image of its wide variety of product lines. We decided to keep the use of instead a generic logo but to make it more eye-catching by adding an actual photograph of a feather, instead of using an illustration.

This was a bit tricky for further use and application on the packaging itself. However, we have solved the problem by creating a solid secondary graphic element covering most of the product, making it clearly distinctive on a shelf. The purple tones of brand identity vary for different product lines including home, professional, and luxury products.


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