Independent brand design agency Hunt Hanson has crafted a positively premium identity for Earth’d, a new brand offering a range of deliciously nutritious and smooth wholegrain cereal and oat drinks.
A genuine first-to-world product in terms of formulation and taste, Earth’d offers a bounty of benefits in a quick and easy, tasty drink. It was created by Dr. Adrian Massey, a nutritionist and cereal entrepreneur who believes that food can and should be uncompromisingly delicious, astonishingly nutritious, and environmentally responsible.
Hunt Hanson has been part of Earth’d story from the very beginning, supporting Dr. Massey in the initial stages of the brand’s development through to the creation of its identity and packaging.
“Earth’d has so many stories to tell, not only as a delicious and nutritious product, but also as a brand that cares passionately about the world we live in,” comments Richard Hunt, Founder and Creative Director at Hunt Hanson. “Our challenge was to weave all these stories together with a design that was packed with personality and full of hope. The result is an optimistic identity that enthusiastically encapsulates the brand’s mission and vision for a more delicious future.”
The wordmark is genuine, yet bold, reflecting the brand’s character and confidence. Above this is a doodle of an “earth-rise”, which communicates the brand’s commitment to sustainability and conservation. This motif set the illustration style for a suite of icons that will help the brand communicate its many messages across all platforms. The delicious delight of Earth’d is brought to life with a rich, vibrant colour palette and a punchy, playful tone of voice that rallies consumers to join in the mission to eat better for themselves and for the planet.
“At Earth’d, we believe tomorrow tastes great. Right now, we’re making little drinks that make a big difference, but we believe that our possibilities are endless,” comments Dr. Massy. “The incredible effort invested by Hunt Hanson in creating the Earth’d brand has been absolutely phenomenal. The identity perfectly captures our ‘Foodlosophy’ and values with fantastic energy that is both inspiring and inviting. Not only is it a wonderful way to introduce Earth’d to the world, but it also gives us a solid foundation that will help us achieve of ambitious goals for expansion and innovation.”
Earth’d is now available on Ocado, Amazon and Earthddrinks.com