Delta Café

Reinvigorating a coffee icon: Delta Café

If the Portuguese have a Love Brand, Delta is arguably the top choice. Founded in 1961, Delta Cafés can consider itself to be a national pride. Travelling the country from north to south, you will spot the triangular logo woven into the fabric of the nation. A love affair being constantly validated in research as the Portuguese brand with the best reputation, or the most valued and beloved. Today new product lines of the iconic coffee brand Delta Cafés are causing excitement in Portuguese supermarket shelves.

The new visual language unmistakably awakens the brand’s emotional essence and authenticity, in a Delta way.

In a brave modern twist, Delta Cafés packaging has been invigorated with a fresh glow. The new design system honours brand’s distinctive assets such as the iconic triangular brand shape and the perfect espresso pour, in a contemporary bold look that boosts shelf impact. In a perfect balance between disruption and recognition, this strategic evolution elevates brand’s perception, reflecting its quality and market leadership. Showcasing its innovative character whilst respecting the brand DNA and heritage, the new visual language unmistakably awakens brand’s emotional essence and authenticity.

The new visual language optimizes consistency and seamless portfolio navigation, while ensuring flexibility for future growth. The new design strategy features an ownable system enhanced with atmospheric elements that underlie the character of each blend. Distinctive assets have been added to enrich the journey, building up on brand´s connoisseur character and consolidating its specialist traits.