Dove Eco Shampoo bottle with Refill pack

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Dove’s Eco Campaign is a sustainable initiative aimed at reducing plastic waste by introducing refillable shampoo packs. The campaign recognizes the environmental impact of single-use plastic bottles and seeks to provide an alternative solution that will promote responsible consumption and waste reduction.

The refill shampoo pack offered by Dove will allow customers to reuse their existing plastic bottle by purchasing a larger, more economical refill pack. This way, instead of discarding the entire bottle after each use, customers can simply refill it with the new pack, reducing the amount of plastic waste generated.

In addition to the refill shampoo pack, Dove’s Eco Campaign likely involves other environmentally friendly practices such as using recycled materials in packaging, promoting recycling initiatives, and raising awareness about the importance of reducing plastic waste. The campaign may also emphasize the brand’s commitment to sourcing sustainable ingredients and minimizing its overall environmental footprint.