Embrand

Велико Търново, България

In a time of overwhelming stress for the modern woman, Berenica is the only female-focused health and wellness community in Europe, helping busy, health-conscious women, manage anxiety and pain through useful content and high-quality plant-based supplements, allowing them to regain their joy of living.

Problem

The key problem for the project was to capture an appropriate vision for a minimalist female-centric brand, that walks the fine line between the wellness,  cosmetics, and CBD supplement industries. An identity that seems relaxing, yet warm and inviting.

Solution

A brand that is more visual story-driven, and creates the atmosphere of relaxed bliss associated with the product.