Clevergum

Redefining a Lifestyle Product: Introducing a range of supplements with diverse effects, all in the form of chewing gums. These active ingredients are absorbed directly through the oral mucosa, rapidly entering the bloodstream.

The initial idea for this innovative approach emerged during the COVID-19 pandemic, leading to the creation of CovexGum – a gum designed to reduce viral load and lower the risk of infection. In parallel, additional Clevergums were developed, including Magnesium-Gum, Vitamin-D3-Gum, and Performance-Gum, each tailored to various needs.

This versatile combination of lifestyle and medical products was visually represented through the Clevergum Periodic Table. This system provides a structure for the entire product range, implicitly communicating effectiveness and its scientific foundation.

The brand comprises clinically tested medical products and various dietary supplements, making it available in pharmacies and distributed D2C online.