Liavince – Positive Vibes in Health Care.

As the world undergoes rapid changes, brands are encountering new demands, particularly from the younger generations. Gen Z approaches shopping differently and sets novel standards for visual appeal, entertainment, and product experiences. When it came to Liavince, a healthcare brand, we embarked on a journey to create a brand design that resonates deeply with Gen Z consumers in the digital retail landscape.

Our mission was to craft a brand identity that seamlessly blended the essence of holistic health awareness with the allure of Instagram-worthy content. Our design deliberately shattered the established norms of the healthcare industry. Vibrant colors and peace symbols intertwined gracefully with the sleek aesthetics of the Over-The-Counter (OTC) world. The clarity of our design language exudes a formidable presence on the digital shelf. Our intelligent system effortlessly adapts to diverse formats, international production standards, and varying text volumes, all while upholding the utmost design integrity.

The outcome? A completely revitalized brand identity that breathes fresh, positive energy into a category that was slowly losing its luster.