Herbária is a Hungarian company that distributes herbal teas and vitamins, and aims to promote natural ingredients and lifestyle. My goal was to have up-to-date vitamin packs in a box and my main design aspect was sustainability.
The Herbária Vitamin contains a month’s worth of vitamin sachets, which customers can customize to their own needs and refill the box every month. The target audience is mainly young adults and older people who believe in natural ingredients and who consider the functionality of the packaging design.
The symbol of the chamomile plays an important role in the logo design, as the history of Herbária can be traced back to the chamomile fields and the collection of the herbs. The use of earthy colours in the logo and packaging, as well as the texture of the paper, suggests the naturalness of Herbária.